The Impact Difference

To attract new broker-dealers, we created a unique self-promotional mailing piece. The idea was centered around highlighting all of the different departments that make up the Impact Partnership in order to showcase how Impact opens new opportunities for its financial advisors.

Working closely with local printer Standard Press, we developed a tiered booklet with die cut tabs to hold card inserts so that we could easily customize each booklet and update constantly changing information (such as rate card numbers and advisor case studies) as needed.

Booklet design, page layout, strategy, product photography

Content & strategy: Hayden Crihfield

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